He added that getting Americans to embrace thighs could be a challenge. Morrison said chicken thighs, though, remain about half as expensive per pound than wings, enabling the company to eke out a bigger profit on each sale. Customers can pick one of 11 flavors and opt for either a bone-in or boneless thigh. The national labor shortage has also hampered meat processors’ abilities to meet demand. Morrison said the wholesale price of a pound of wings has risen from 98 cents a year ago to $3.22 today.Ĭhicken products across the board have risen in price during the pandemic for a variety of reasons, including a surge in demand driven by the so-called chicken sandwich wars as well as some impotent roosters that haven’t yielded as many chicks as hoped. Wingstop chairman and CEO Charlie Morrison told CNN that the company made the move because the costs of chicken wings have become so severely inflated. The new thigh brand’s available for delivery or carryout at Wingstop’s 1,400 locations nationwide through DoorDash or on. The menu is largely the same, with customers able to pick one of 11 flavors and opt for either a bone-in or boneless thigh. The Dallas, Texas-based chicken wing chain has launched a virtual brand called “Thighstop” in a bid to get customers to order crispy chicken thighs instead of the traditional wings, which have surged in price. Raiders owner crushing chicken wings stole the show in preseason opener School worker accused of stealing $1.5M in chicken wings: report I’m a $4K-a-week ‘Hooters girl’ - out here making lawyer wages Florida man accused of throwing chicken wings at wife during lover’s quarrel
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